On 12 September 2026 Merca2 published How BENDIS is bringing scent marketing for small businesses to restaurants, gyms and offices, an article focused on the business model rather than the product.
What the article is about
Merca2 looks at the least eye-catching part: how the supply chain is put together. Equipment imported directly, with no middlemen, and a monthly fee instead of asking the customer for an upfront investment.
The conclusion the article reaches is that you do not need to invent the technology to be profitable. It is enough to spot a mark-up that does not hold up and build a more efficient alternative. It also notes that the company has been bootstrapped, with no outside investors, through its first year.
The figures quoted
- Spanish company founded in Madrid in 2025.
- More than 300 scented spaces in Spain.
- Scenting fee from €29.90 + VAT a month, diffuser and monthly fragrance included.
- Sectors mentioned: restaurants, gyms and offices.
- No outside investors in the first year.
What this means for a business
That scenting a space is no longer an annual budget decision. With a monthly fee, the diffuser included and no forced minimum term, the barrier to entry is that of a subscription, not that of a refurbishment.
Sector rates are compared in the price index of professional scenting in Spain, and the business terms are in scenting for businesses.
The day before, MuyPymes had published another article about the project. We cover it here: MuyPymes features BENDIS.
