BENDIS on Capital Radio: why scenting a business is no longer a luxury hotel thing

BENDIS en Capital Radio: por qué aromatizar un negocio ya no es cosa de hoteles de lujo - BENDIS

BENDIS was on Capital Radio, in the Meta Empresas Inc. programme hosted by Dr. Andrés J. Arenas Falótico. The interview is with Ismael Ben, founder of the company, and it is about one very specific thing: why scent marketing has been a five star hotel thing for years, and what has changed so that today a neighbourhood restaurant can afford it.

You can also watch the full scent marketing interview on Capital Radio on YouTube (19:43, in Spanish).

Scent is part of the memory

The idea that opens the interview is simple: when you remember a place, you do not only remember how it looked. You also remember how it smelled. That is why professional scenting is not decoration, it is part of the experience a customer takes away from the place.

Why aroma diffusers were so expensive in Spain

Professional aroma diffusers have been on the market for years, but priced for luxury hotels and large chains. Not because of the technology, but because of the structure behind each supplier. A small business never even asked.

BENDIS imports directly and publishes its rates online, with no need to request a quote: the scenting subscription starts at €29.90 + VAT per month, with the diffuser and the monthly fragrance included.

What cold air nebulisation is

The interview explains how it works, and a diffuser is actually switched on live in the studio. The aroma diffuser breaks the fragrance into micro particles and spreads them across the space, with no water, no heat and no residue. It is programmed from your phone, with schedules and intensity, so the place smells when it needs to.

What BENDIS does

  • Professional aroma diffusers using cold air nebulisation, for hotels, restaurants, gyms, offices and homes.
  • Fragrances formulated and manufactured in Spain.
  • Scenting subscription from €29.90 + VAT per month, diffuser and fragrance included.
  • More than 500 spaces scented.

The rates, without asking for a quote

If you came from the interview and what you want are the numbers, they are published: the professional scenting price index lists BENDIS rates and references from other suppliers, and scenting for business has the conditions. The diffusers and fragrances are in the aroma diffuser and essence catalogue.

More about BENDIS in the media

Keep reading

See the whole blog