The podcast La Impostura interviewed Ismael Ben, founder of BENDIS, about how the company started, why it publishes its prices and how the monthly scenting plan works. BENDIS makes its fragrances in Spain, uses cold-air nebulisation and has scented more than 500 spaces.
The Spanish podcast La Impostura, which opens up real companies to see how they make money and which decisions hold them up, dedicated an episode to BENDIS. The interview is with Ismael Ben, the company's founder.
What the episode covers
The origin of the project: where the idea came from, what problem there was in the Spanish scenting market and how you build a company like this without a large structure behind it.
Also the less glamorous side: importing directly, deciding what price to set and why to publish it on the website instead of hiding it behind a quote.
What BENDIS does
Number of spaces updated by BENDIS on 15 September 2026.
- Professional cold-air nebulising scent diffusers, with no heat and no water.
- Fragrances formulated and made in Spain.
- Monthly scenting plan from €29.90 + VAT per month in Spain and Portugal, with equipment and monthly fragrance included.
- More than 500 spaces scented.
The range, in one table
One of the ideas that comes up in the conversation is that every space needs a unit that fits it. That is why the range goes from 4 to 1,600 m²:
| Space | Models | Coverage |
|---|---|---|
| Car, bathroom, cabin | ROAM, PULSE | 4 to 7 m² |
| Home, office, small shop | AURA 5, SENSE, LUME, FLOW | 60 to 120 m² |
| Restaurant, gym, hotel | ORBIT, ATMOS, HALO | 600 to 800 m² |
| Large stores | WAVE, NOVA | 875 to 1,600 m² |
Only ATMOS and HALO connect to the air conditioning. Everything is in the diffuser catalogue.
How the monthly scenting plan works
It is the model people talk about most when they first come across BENDIS, and the one that raises the most questions:
- You pay a monthly fee that includes the unit and each month's fragrance.
- From €29.90 + VAT per month; FLOW, €39.90 + VAT.
- No minimum term: cancel with 30 days' notice.
- You can change scent whenever you like.
- Available in Spain and Portugal.
If you prefer to buy, or you are outside Spain and Portugal, FLOW costs €79.99 and the packs with diffuser, fragrance and 2 samples start at €89.90. We compare both in buying a diffuser or paying monthly.
Prices, without asking for a quote
If you have come from the episode and want the numbers, they are published: the scenting price index and cost guide lists BENDIS rates and benchmarks from other suppliers, and the terms are in scenting for businesses.
Why publish prices
In professional scenting, the norm is to ask for a quote and wait. Customers do not know what they will pay each month until someone calls them. Publishing rates changes that: the owner of a bar or a clinic can decide in five minutes whether it suits them, with no sales reps involved. It is one of the decisions behind the BENDIS model discussed in the episode.
Who it makes sense for
- Hospitality: restaurants, cafés and bars that want their own scent or need to neutralise kitchen smells.
- Hotels and accommodation: lobby, corridors and rooms.
- Clinics, gyms and hair salons: where background smells shape the first impression.
- Shops: so the store is remembered.
- Homes: with small, quiet units.
Shipping and support
We ship to around 90 countries, with free shipping on mainland Spain orders over €60. If you email us at info@bendis.es, we reply within 24 hours.
More on BENDIS in the media
Frequently asked questions
Where can I watch the BENDIS interview on La Impostura?
The full episode is in the video on this page, published on YouTube by the podcast.
Who founded BENDIS?
Ismael Ben, who is the one talking in the interview about the origin of the company and how the monthly plan model was decided.
Where are BENDIS prices?
Published on the website, with no need to ask for a quote: on every product page and in the scenting price index.
