There's something your customers are evaluating every time they enter your business, which directly influences whether or not they return, and which you are probably not managing. It's called smell. And the data is conclusive.
The data every business owner should know
• 93%: of people say that bad odors in restrooms would negatively influence their perception of an organization.
• 79%: say that bad odors affect a restaurant's image.
• 75%: of guests would not return to a hotel with odor problems.
• 64%: have a negative opinion of stores with bad odors.
• 57%: believe that office buildings with bad odors create a negative perception.
• 56%: have a negative opinion of gyms with odor problems.
This data has one thing in common: in all cases, the customer doesn't say anything. They leave. They don't come back. They leave a vague rating of "average experience" without specifying why. The odor problem is silent—and that's why it's so dangerous.
Why you don't perceive the smell of your own business
Olfactory adaptation causes the brain to ignore constant environmental odors. If you've been in your business for two years, you no longer smell what your customers smell when they enter. This is not a metaphor—it's neurology. The only one who can tell you what your business smells like is someone who is not adapted to it.
Critical odor points in each type of business
Restaurants
Restrooms, kitchen, garbage area, cellar. Restrooms are the most critical point—it's where the customer evaluates most objectively, without distractions.
Hotels
Reception and entrance, hallways, rooms, common restrooms. The first smell upon entering defines the entire stay.
Offices
Break and coffee areas, restrooms, meeting rooms. Meeting rooms with a stuffy smell create a negative first impression on clients and candidates.
Gyms
The entire space. The smell of accumulated sweat in the gym is the most frequent and easiest image problem to solve.
The most efficient solution: BENDIS system
At BENDIS, we install professional nebulization systems in businesses of all sizes. Free device with any 6 or 12-month subscription. Installation in 15 minutes. Automatic programming. Monthly refill at your door. From €39.99/month including VAT.
