Choosing the scent for your business is not a gut decision: it is a brand decision. Just as you choose a typeface, a corporate colour or a tone of voice, the fragrance of your space should come out of a deliberate process that starts with the right questions.
The three questions to ask first
Before you look at any catalogue:
1. What do I want my customer to feel when they walk in? Not "what do I want it to smell of", but what emotion the space should awaken: confidence, exclusivity, energy, calm. The answer points straight to a fragrance family.
2. What values define my brand? A high-end aesthetics clinic and a neighbourhood gym cannot smell the same. Both work on wellbeing, but their positioning is different and the fragrance has to reflect that.
3. What is my customer profile? A space aimed at a young crowd has more freedom with fruity, modern registers; one aimed at a professional audience calls for something more restrained.
The map: fragrance families and what they convey
- Citrus — energy, cleanliness, dynamism. Retail, gyms, coworking spaces, cafes. In the catalogue: Lemon, Mint.
- Floral — elegance, care, sophistication. Beauty salons, spas, fashion, boutique hotels. In the catalogue: Jasmine, Orange Blossom, Lavender.
- Woody and oriental — luxury, exclusivity, permanence. High-end hotels, jewellers, premium car dealerships, gourmet restaurants. In the catalogue: Nº4, Nº10, Nº12, Nº23.
- Green — naturalness, health, calm. Clinics, yoga studios, healthy kitchens. In the catalogue: Green Tea, Fig.
- Gourmand — warmth, welcome, comfort. Businesses that want the customer to feel at home. In the catalogue: Cappuccino, Cinnamon & Orange.
- Aquatic — space, freshness, freedom. Sports centres, spas, coastal accommodation, open-plan spaces. In the catalogue: Nº3.
The full range, with the naturals and the numbered fragrances, is in the fragrance catalogue.
The process, step by step
Step 1. Write down two or three words that describe how you want your customer to feel. They are the filter for everything that follows.
Step 2. Take them to a family using the map above. One or two usually fit clearly.
Step 3. Try several fragrances within that family. A single family has very different expressions: a dry woody note is not a warm woody note. Test them in your real space, not just on paper; we will send you samples if you ask.
Step 4. Validate with your team. Smell is subjective, and what one person finds elegant another finds heavy. Three or four opinions are enough to spot a fragrance that puts people off.
Step 5. Decide and stick with it. A scent identity is built through consistency: customers associate the scent with your space after two or three visits, not on the first. Changing it every month destroys exactly that.
First of all: no background odour
No fragrance works on top of a bad smell. If a kitchen, damp, toilets or a bin room are in play, that layer is dealt with first using a neutraliser — Aloe Vera, Cotton Fresh or Jasmine Neutral — and the identity comes afterwards. The full method is in the guide to bad odours.
And if none of them fits
For projects that need a fragrance of their own, we develop bespoke odotypes (scent logos): a specific development for the brand, quoted according to scope. We explain it in what an odotype is.
For day-to-day running, rental starts from 29.90 €/month + VAT per unit, with refills included and no minimum term, and changing fragrance simply means changing the refill.
If you prefer the approach by sector and zone rather than by brand, it is in how to choose the scent for your business. And if you would like us to look at it with you, write to us via contact.
